Why Aitoro?
Almost 80 Years of Excellence Aitoro Appliance is a family-owned business that was the dream of founders Anthony A. Aitoro Sr and his sons Vincent and Rudy, and has grown into the largest luxury appliance retailer in Connecticut with a 20,000 square foot award winning showroom.
Tony A (along with his two sons AJ and Michael, brother Vinny and nephew Eric) and the rest of the Aitoro team strive to deliver the best in customer service. Walk into Aitoro on any given day and you’re guaranteed to encounter friendly smiles, helpful experts, and maybe even a lively cooking demonstration by a celebrity chef.
From initial touch point to delivery and maintenance, Aitoro customers are treated the way its founders would have wanted to be treated — like family.
Come in and see for yourself!
1948
After being let go from a hat factory, president and CEO Tony Aitoro’s father (Vincent), grandfather (Anthony), and two uncles (Rudy and Carmine) decided to open a variety store on Ely Avenue in South Norwalk.
One day, a man pulled up with a Maytag wringer washing machine. They had no room to display it in their store, so Vincent set it on the sidewalk and quickly sold it to a customer passing by. He immediately called the man and asked him to bring two more washing machines.
And, just like that, an appliance store was born. Almost eighty years later, Aitoro offers the top brand names in appliances, mattresses and outdoor living products to a wide range of customers. The award-winning Aitoro Appliance showroom has been consistently recognized for featuring some of the country's most beautiful and fully functional kitchen displays.
Family-Owned Since 1948
We are a fourth-generation family run business that is passionate about appliance technology and serving our valued clients.
Award Winning 20,000 Square Foot Showroom
Our huge showroom is live with beautifully stylized indoor and outdoor designer kitchen displays and home environments, where you can test appliances first hand, and also use them for space planning, equipment configurations, and color and design ideas.
Knowledgeable Staff
With almost 80 years of appliance knowledge, our team of experts represent the best and brightest in the industry and are constantly being trained.
The Best Brands
We curate the best luxury brands to streamline the buying process and provide optimal solutions for your appliance needs.
Boutique Experience
We take great pride in the relationships and partnerships we build and always work diligently to tailor our premium appliances to your lifestyle.
Trade Partners
Aitoro continues to build lasting partnerships with the top builders, architects and designers throughout the Northeast and beyond. From single family homes, multi-unit developments or outdoor living spaces, we are experts in working with professionals.
Inventory / Distribution Power
Aitoro is a key member of the billion-dollar New England Appliance Buying Group(NEAG)- the largest in the Northeast which gives us significant buying power and the ability to expedite product deliveries.
Price Value
Price Guarantee — We will not be beaten by a local competitors on the same item, under the same terms and conditions.
Community Support
Trade Partners
Community Support
Aitoro frequently contributes its showroom and time to local organizations for fundraising dinners and events, ensuring that the tradition of giving back to the community is passed down from generation to generation.
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